Challenge
Online shoppers waste time hunting for coupons that often don't work.
My role
UX strategy and UI/UX design for the landing page, install flow and extension.
Result
Savings at 5,000+ merchants, with strong adoption and more daily active users after launch.
The short version
The problem
Shoppers were tired of hunting for coupon codes that didn't work. Citi Shop had to find and apply the best deal from 5,000+ merchants without getting in the way of how people already shop.
How I worked
- User research
- Design goals
- User flows
- Wireframes
- Visual design for mobile and desktop
Outcome
After launch, Citi Shop saw strong adoption and engagement above expectations. Users praised how easy it was to use and how relevant the deals felt, and daily active users rose.
The full case study is password protected
The screens, research and full process are behind a password. Ask me for access and I'll walk you through it.