People couldn't find their account information on mobile, and the app gave them no personal guidance.
Led the end-to-end design and a team of researchers, writers and product designers.
One dashboard for every Citi product, delivered on the agreed timeline.
The short version
The problem
Research showed many people struggled to find the right information on their phones. Citi's financial wellness tools appeared out of context, and nothing guided people toward their goals.
How I worked
- Research
- Wireframes
- Components
- Prototype
- Developer review
Outcome
A single mobile dashboard for cards, loans and CDs, delivered on the agreed timeline. I owned the experience end to end, from strategy and research to UI, prototyping and stakeholder management, and led the team that built it.
The full case study is password protected
The screens, research and full process are behind a password. Ask me for access and I'll walk you through it.