Space-O Technologies

Task

Space-O Technologies, a leading player in web and mobile app development, aimed for a website redesign to strengthen its online presence and better showcase its expertise and services. As the lead UX/UI designer on the project, my role involved revamping the website to align with modern design trends, enhancing user experience, and ultimately driving engagement and conversions.

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    Responsive Design, Design System, Interactive Prototypes

  • Tools

    Figma, Adobe Photoshop, Adobe XD, Wordpress, HTML/CSS3

  • Duration

    6 Months

Overview

Space-O Technologies – Website Redesign

Space-O Technologies is a leading mobile app development agency serving global clients. Their existing website lacked modern design appeal, intuitive navigation, and a clear user conversion path. I was brought in to redesign their website to reflect their brand’s maturity, improve lead generation, and elevate the overall user experience.

Project Goals

Redesign the marketing website to appear modern, credible, and conversion-optimized

Redesign the marketing website to appear modern, credible, and conversion-optimized

Improve service discoverability and project showcase experience
Redesign the marketing website to appear modern, credible, and conversion-optimized

Simplify navigation to reduce bounce rate

Drive more leads via CTAs and contact forms

Before After

Target Audience

Tech startups and enterprise companies looking for a mobile development partner

Non-technical founders looking for end-to-end mobile solutions

Product managers or CTOs evaluating vendor capabilities

Research & Discovery

I began with a heuristic evaluation and stakeholder interview to understand pain points and business goals.

Confusing service taxonomy

No clear primary CTA on landing pages

Inconsistent design language

Hard to differentiate services for mobile/web/app

Competitive Analysis

Studied 3 top agencies including IndiaNIC, HiddenBrains, and Silicon IT Hub.

UX Strategy

To align with business goals, I defined a content-first approach supported by modular design and SEO strategy.
01.

Reorganized navigation with clear categories

Simplified the top-level menu and grouped services logically, making it easier for users to explore offerings without confusion.

03.

Focused CTAs on business goals (free consultation, portfolio view)

Strategically placed call-to-action buttons that lead users toward conversion—like booking a consultation or viewing work samples.

02.

Created consistent visual hierarchy and typography system

Established a clear system of headings, body text, and spacing, ensuring content is easily scannable and visually balanced.

04.

Highlighted social proof (testimonials, awards, clients)

Added visual elements that build trust, such as real client testimonials, industry recognition, and logos of past clients.

Sitemap

Mega Menu Structure

UI Design Approach

The visual identity had to convey trust, innovation, and professionalism.

Responsiveness & Accessibility

The visual identity had to convey trust, innovation, and professionalism.

Adopted a flexible, grid-based structure using cards to organize content clearly and consistently across pages.

01.

Modular grid and cards-based layout

Adopted a flexible, grid-based structure using cards to organize content clearly and consistently across pages.

03.

Color palette aligned with tech professionalism

Used deep blues, white, and gradient accents to convey trust, innovation, and a sense of expertise.

02.

Clean typography with strong use of white space

Choose a modern sans-serif font and apply generous spacing to enhance readability and reduce visual clutter.

04.

Scalable design system for future use

Built reusable components and a unified style guide to support long-term design scalability and development efficiency.

Style Guide

Mega Menu

Hero Section Designs

Eye Catching Information

Client Testimonials

Easy to Find Inquiry Details

Contact Information

Mobile Friendly

Responsive design. Bootstrap backend.

Design that stands out on mobile, Code that is easy to use and quick to load in the mobile browser.

Final Design

Usability Testing

I conducted a remote usability test with 5 participants representing real user personas.

Improvements Made:

  • Made CTAs more prominent

  • Reduced visual clutter on service subpages

0 %
Users easily found what they were looking for

Clear navigation and structured content helped users quickly locate service details and company information.

0 %
Felt confident to reach out via contact form

Prominent CTAs, trust-building content, and straightforward forms encouraged user interaction and inquiries.

0 %
Understood the service offering clearly

Simplified service pages and visual hierarchy made it easy for users to grasp what the company offers.

Outcome & Impact

0 %
Increase in contact form submissions
0 %
Stakeholders reported positive feedback from clients about the new website
0 %
Lower bounce rate within the first 3 months

What I Learned

This project reinforced the importance of pairing strong UX thinking with clear business KPIs. Designing for scale, clarity, and credibility can significantly improve conversion for service-based companies.

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