Challenge
Photo editors felt hard to use and too rigid.
My role
UI/UX designer for a freelance client.
Result
An approachable editor with AI tools, themes and a Magic Package.
Problem
People found existing photo editors hard to use, and short on versatile tools and customization.
Research
A research team ran surveys, interviews and market analysis, and ongoing feedback on prototypes kept shaping features.
Goals
An intuitive editing interface with AI editing, live scanning and a Magic Package of advanced tools, comfortable for beginners and professionals alike.
Visual language
Onboarding
Sign in and registration
Subscription
Photo editing
Magic Bundle and AI editing
Process
- Low-fidelity wireframes to set structure and flow
- Visual language: color, Inter type scale, iconography
- Interactive Figma prototypes to test navigation, transitions and interactions
- Dark and light themes for editing in any light
Outcome
Key decisions: navigation that exposes a broad toolset without overwhelming people, a customizable workspace, and the Magic Package as an in-app purchase. No quantitative results are reported.